Big Ten Conference and Athletico Announce Partnership
The Big Ten Conference and Athletico Physical Therapy announce a new partnership naming Athletico as the Official Physical Therapy Provider of the Big Ten Conference. With this partnership, Athletico will provide the oversight of sports medicine services for the Big Ten Men’s and Women’s Basketball Tournaments that take place in Chicago.
For each tournament that is held in Chicago, Athletico will coordinate the medical services for tournament coverage. Athletico will also provide courtside athletic trainers to assist with the sports medicine staff of respective Big Ten schools.
“The Big Ten is the most recognized and sought after collegiate conference in the country,” says Mark Kaufman, Athletico’s president and founder and a graduate of the University of Iowa and Northwestern University. “We are proud to be named the official physical therapy provider of such a great conference that embodies loyalty, integrity, and tradition to its current students and alumni base. Over 25% of our clinical staff have graduated from Big Ten institutions, and we look forward to assisting the conference in providing the highest quality of healthcare service at its’ forthcoming tournaments.”
This long-term partnership with the Big Ten Conference includes marketing exposure for Athletico at the Big Ten Conference’s Men’s and Women’s Basketball Tournaments and Football Championship Game as well as digital media support throughout the Big Ten athletic season. Additionally, Athletico will provide comprehensive services for both the Men’s and Women’s Basketball Tournaments that take place in Chicago.
“Big Ten Sports Properties is excited to begin our relationship with Athletico as the Conference’s official physical and occupational therapy provider,” says Scott Bailey, General Manager of Big Ten Sports Properties, the group that develops corporate partnerships for the Big Ten Conference. “Athletico has a proven history of producing exceptional patient outcomes, and we look forward to bringing that tradition to the Big Ten’s fans and championship events.”