Carrie Bienkowski joined Athletico as Chief Marketing Officer in March 2020 and is responsible for creating innovative, digital-first engagement with B2C and B2B audiences that create growth for Athletico. Carrie has expertise in brand management, e-commerce, user experience, digital marketing, and retail.
Prior to Athletico, Carrie served as CMO at Peapod where she was recognized as one of 50 top marketers who are redefining the CMO role on Forbes ‘CMO Next’ 2019 list. Other former roles include Head of Buyer Experience for eBay Fashion in Europe and nearly a decade in Brand Management at Procter & Gamble working in their North American and European offices. Bienkowski also served as a Senior Consultant at C&E Advisory in London where she counseled a number of FTSE 100 companies including Sky Media, L’Oreal, HSBC, Vodafone and Boots Pharmacy.
Carrie received her degree in Finance from the University of Notre Dame. In addition to her role at Athletico, she also serves on the Board at Conformis, a Boston-based medical device company.